Amazon Ads Agent是這篇文章討論的核心
Amazon Ads Agent is an AI-powered advertising assistant announced by Amazon Ads on November 11, 2025, at the annual unBoxed conference. It is designed to work alongside advertisers to automate complex, time-consuming campaign-management tasks.

Key capabilities include:
– **Campaign planning, launch, and optimization** using natural-language prompts.
– **Automated targeting** by identifying relevant audience segments.
– **Pacing and budget management** across hundreds of campaigns.
– **Advanced analytics support**, such as generating SQL queries for Amazon Marketing Cloud (AMC).
– **Integration** with Amazon DSP and Multimedia Solutions for cross-channel media buying.

Ads Agent is part of a broader unBoxed 2025 push toward agentic AI in advertising, which also includes a new unified Campaign Manager and Creative Agent for AI-generated ad assets.

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